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The company reached agreements with J.C. Penney's subsidiary JCP Logistics in June 2000 to provide distribution for its web-based retailing at In November 2000 AnnTaylor chose Interworld Commerce Suite to help power the company's growing e-tail business. AnnTaylor's reputation as a top-notch customer service provider at its retail stores was transferred to its web-based business as through its association with Interworld. Even more emphasis was placed on its internet shop when in January 2001 AnnTaylor chose Delano Velocity Marketing to assist with its e-marketing and client relations.

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